Diversify the cuts to expand the market

There’s a lot of truth to that claim: Courtney Knupp, the National Pork Board's Vice President of International Market Development, said the success of the growing markets for U.S. pork is thanks to NPB’s strategic partnership with USMEF to promote diverse market cuts, including variety meats and muscle cuts (check out more about that here).

• Surging exports have made Mexico the leading market for U.S. pork (read more about it here). The exports to the country remained at a record pace in June.
• Colombia’s demand for U.S. pork started the year slow, but picked up speed in the second quarter. And even though most of it is used for further processing, the U.S. industry has made significant gains in the retail and foodservice sectors.
• Although June pork exports to the Dominican Republic dropped compared to previous months, shipments have more than doubled from a year ago – in both volume and value.