Open minds (and stomachs)! 🤯😋

🇺🇲🥩 Would you say you're an open-minded person? What about your stomach, is it willing to try new things too? Well, this is what recent data shows meat eaters across the US are looking for: novelty. That's right, variety is the word of the hour here, and consumers throughout the country are more open to trying new things than ever – whether that’s experimenting with different cuts on the grill, air frying something typically cooked other ways, or giving a different source of protein a go.

     • Of course, there's the (concerning) fact that people are purchasing less, but they haven't stopped it. On that matter, cooking classes at schools, ads on social media, and convenience to buy from home may be key to getting consumers back to the meat case.

🔎🗺️ These trends change according to the demographics of the nation (meaning there are “pockets” of consumer preferences). To learn more about them, click here.