#155 - Dr. Marissa Hake: Getting the consumers to be on the same side as us

No matter what part of the swine industry you are a part of, you are ultimately working towards the same goal as everyone else - to produce pork that the consumers want to buy. But what exactly do the consumers want to buy? In this episode with Dr. Marissa Hake, we work towards answering that question and learning how to build trust with the consumers so we can all work together to produce a product everyone wants.

What you will learn:

1. How consumers are changing

2. Building trust with consumers

3. Transparency

4. Educating consumers

5. Working towards the same goals

Meet the guest: Dr. Marissa Hake is the Director of Animal Welfare and Sustainable Farming at Fairlife. She graduated from Michigan State University, receiving her Bachelor's degree in Animal Science, a Doctorate in Veterinary Medicine, and a master's in Public Health. After graduating, she was a practicing dairy veterinarian for almost five years. Her interests include young-stock care and handling, on-farm protocol, culture development, and animal welfare.